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Professional presenting a local Citroën advertisement featuring its branded commercial vehicle, illustrating the Work of Fame project

Every year, thousands of small French businesses purchase new professional vehicles.

 

For these businesses, it’s much more than just a means of transport. It’s their life, their image, their business.

 

Yet these vehicles drive through our communication campaigns every day, unnoticed. Citroën hasdecided to change that.

 

BECAUSE BEHIND EVERY VEHICLE, THERE IS A BUSINESS THAT DESERVES GREATER VISIBILITY.

Citroën commercial vehicle customised with local business branding as part of the Work of Fame project
Citroën institutional statement illustrating the commitment of the Work of Fame project to local businesses

“IT’S A REAL, TANGIBLE WAY TO SHOW THAT BEHIND EVERY PROFESSIONAL VEHICLE, THERE IS A BUSINESS THAT DESERVES TO BE SEEN AND TO GROW.”

 

Aline Germain - Global Marketing Director, Citroën

Citroën institutional statement illustrating the commitment of the Work of Fame project to local businesses

“IT’S A REAL, TANGIBLE WAY TO SHOW THAT BEHIND EVERY PROFESSIONAL VEHICLE, THERE IS A BUSINESS THAT DESERVES TO BE SEEN AND TO GROW.”

 

Aline Germain - Global Marketing Director, Citroën

Every company that has purchased a new commercial vehicle from April 17, 2026, has the possibility to join “Work of Fame”, an initiative that transforms commercial vehicles into advertising spaces and provides enhanced visibility for businesses*.
Professional standing beside a Citroën commercial vehicle in its company colours, illustrating the Work of Fame project
Professional presenting a local Citroën advertisement featuring its own commercial vehicle as part of the Work of Fame project

Plumbers, bakers, painters, electricians, florists, restaurant owners…

Work of Fame celebrates those who keep our communities alive by giving them visibility.

Every company that has purchased a new commercial vehicle from April 17, 2026, has the possibility to join “Work of Fame”, an initiative that transforms commercial vehicles into advertising spaces and provides enhanced visibility for businesses*.
Professional standing beside a Citroën commercial vehicle in its company colours, illustrating the Work of Fame project

Plumbers, bakers, painters, electricians, florists, restaurant owners…

Work of Fame celebrates those who keep our communities alive by giving them visibility.

Professional presenting a Citroën local advertisement highlighting the commercial vehicle used for its business activity
To submit your application for the “Work of Fame” initiative and try to win your advertising campaign, click below to fill out the form in collaboration with the point of sale where your rental contract was signed.​
Submit my application

*Free game with no purchase necessary, open to legal adult individuals residing in mainland France and carrying out a professional activity as an independent worker, artisan, retailer, or small business owner. The game runs from April 17, 2026 to December 31, 2026. 10 winners will be selected by random draw from eligible participants.

Full terms and conditions available here